Memory stick5/16/2023 Sony was often criticized for the Memory Stick, as they were deemed to be expensive compared to other formats. Eventually Sony itself became the only company to support the format. However the SD card, jointly developed by Toshiba, Panasonic and SanDisk, became widely popular among companies and soon became the most popular flash format – by November 2003 it held 42% market share in the United States, ahead of CompactFlash's 26% and Memory Stick with 16%. By May 2001, total shipment of Memory Stick units surpassed 10 million. In spring 2001, Memory Stick attained 25% market share (against CompactFlash's 40% and SmartMedia's 32%), up from 7% a year earlier. Initially the format had a lukewarm reception, but it soon increased in popularity, especially after the licensing deal. Some early examples of Memory Stick usage by third-party companies include Sharp's MP3 players, Alpine's in-dash players, and Epson's printers. Other companies were also licensees to the format. In October 1999, Sony licensed the technology to Fujitsu, Aiwa, Sanyo, Sharp, Pioneer and Kenwood, in a bid to avoid a repetition of the Betamax failure. The original Memory Stick, which was launched in October 1998, was available in capacities up to 128 MB. Despite this, Sony continues to support Memory Stick on certain devices. With the increasing popularity of Secure Digital around 2010, Sony started to include SD in their devices which was seen as a Sony loss in the memory-card business. In addition to the original Memory Stick, this family includes the Memory Stick PRO, a revision that allows greater maximum storage capacity and faster file transfer speeds Memory Stick Duo, a small-form-factor version of the Memory Stick (including the PRO Duo) the even smaller Memory Stick Micro ( M2), and the Memory Stick PRO-HG, a high speed variant of the PRO to be used in high-definition video and still cameras.Īs a proprietary format, Sony exclusively used Memory Stick on its products in the 2000s such as Cyber-shot digital cameras, Handycam digital camcorders, Sony Ericsson mobile phones, WEGA and Bravia TV sets, VAIO PCs, digital audio players, and the PlayStation Portable game console, with the format being licensed to a few other companies early in its lifetime. The Memory Stick is a removable flash memory card format, originally launched by Sony in late 1998. Memory Stick PRO, Memory Stick Duo, Memory Stick PRO Duo, Memory Stick PRO-HG Duo, and Memory Stick Micro From top to bottom: Memory Stick PRO, Memory Stick PRO Duo, Memory Stick Micro (M2)
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